Pontiac was a car brand owned, made, and sold by General Motors.
Introduced as a companion make for GM's more expensive line of Oakland
automobiles, Pontiac overtook Oakland in popularity and supplanted its
parent brand entirely by 1933.
Sold in the US, Canada and Mexico by GM, Pontiac was advertised as the performance division of General Motors from the 1960s onward. In the hierarchy of GM's five divisions, it slotted above Chevrolet, but below Oldsmobile, Buick and Cadillac.
Amid late 2000s financial problems and restructuring efforts, GM
announced in 2008 it would follow the same path with Pontiac as it had
with Oldsmobile
in 2004 and discontinued manufacturing and marketing vehicles under
that brand by the end of 2010. The last Pontiac badged cars were built
in December 2009, with one final vehicle in January 2010. Franchise
agreements for Pontiac dealers expired on October 31, 2010, leaving GM to focus on its four remaining North American brands: Chevrolet, Buick, GMC and Cadillac.
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